Everyone is aware of the most recent fashion and beauty trends that celebrities are endorsing thanks to social media, reality television, and paparazzi photos. And it’s possible that their skincare regimens or makeup styles influenced your decision to choose your own. It should therefore come as no surprise that many of your favorite Hollywood celebrities have created their own beauty lines so that adoring fans can imitate their looks. From Kylie Jenner’s Kylie Cosmetics to Rihanna’s Fenty Beauty.
Here are 10 of our favorite celebrity-owned cosmetic companies according to their social media following.
Kylie Cosmetics (Kylie Jenner)
The youngest member of the Kardashian-Jenner family and a global reality star, Kylie Jenner launched her beauty line, Kylie Cosmetics, in 2015 with the launch of her signature Matte Lip Kits.
The company has grown to become a multi-million dollar enterprise with a sizable social media following. Kylie’s experience in reality shows have aided her in understanding how to cultivate a following, which has helped her in the success of Kylie Cosmetics.
Since its inception, Kylie Cosmetics has expanded its line to include complexion products like powders, blushers, and so on.
Fenty Beauty (Rihanna)
Since its 2017 Sephora debut, Rihanna’s Fenty Beauty has grown to become one of the most well-known brands in the cosmetics and beauty industries. It has also garnered a lot of praise for its extensive line of cosmetics, which includes everything from blushers and bronzers to foundations and concealers.
Given how well-liked Fenty Beauty is among consumers, it is obvious that Rihanna is committed to leaving her mark on the beauty sector.
Rare Beauty (Selena Gomez)
In order to encourage people to embrace their individuality and feel like they belong, actress and singer Selena Gomez launched her makeup line, Rare Beauty, in 2020.
The highly acclaimed line includes products for the eyes, lips, and face, ranging from foundation and concealer to highlighters and eyebrow pencils.
r.e.m (Ariana Grande)
r.e.m. (Rapid Eye Movement), which means a deep sleep state in which your most imaginative, limitless, and vivid dreams (or nightmares) occur. It is Ariana’s wish that the dreams of all her fans to look beautiful at all times come true with her cosmetic products.
You can find products in the r.e.m beauty line to create the singer’s signature makeup, which includes her dramatic cat-eyes, long lashes, and nude lip.
Haus Labs (Lady Gaga)
Everyone is familiar with Lady Gaga’s extravagant attire and makeup, which sparked a flurry of excitement when the singer and actress debuted her makeup line in 2019.
Haus laboratories relaunched this year with an emphasis on safe, cutting-edge, and skin-beneficial ingredients like arnica, hyaluronic acid, peptides, and more. The Hauslabs makeup line consists of brow and base makeup, lipsticks, eye products, and lipsticks.
Victoria Beckham Beauty (Victoria Beckham)
Victoria Beckham has always been considered a beauty icon, so it only made sense that after her fruitful partnership with Estee Lauder back in 2016, she would eventually dip her toe back into the makeup world.
In 2019, the former Spice Girl turned fashion designer debuted her cosmetic line, Victoria Beckham Beauty. The cosmetic brand includes everything from lipstick to liner gloss to cream blusher to eyeshadows, and even mascara.
Honest Beauty (Jessica Alba)
In 2011, actress Jessica Alba launched The Honest Company, a wellness company that aims to do away with the need to choose between what works and what’s good for its users. As a result, the company excludes ingredients like sulfates and phthalates from its products.
The company’s products include Crème Cheek Blush, Extreme Length Mascara, to name a few. They are quite well-liked and have thousands of positive reviews.
Flower Beauty (Drew Barrymore)
One of the earliest names in celebrity beauty is Flower Beauty. The Charlie’s Angels actress, Drew Barrymore, launched her makeup line in 2013.
The collection includes the well-known Light Illusion Foundation, Blush Bomb Color Drops, and Lash Warrior Mascara. All Flower Beauty products have adorable white and gold packaging and are reasonably priced.
Rose Inc (Rosie Huntington)
Given that she worked regularly with beauty experts in makeup, well-known model Rosie Huntington-Whiteley undoubtedly knows a thing or two about beauty.
She launched Rose Inc in 2018 – which includes a skincare line and a makeup line. The makeup line features a concealer, blush and other items. The Rose Inc products are cruelty-free, non-comedogenic and vegan.
In 2021, Halsey debuted her brand-new, vibrant makeup line, which featured highlighters, eyeshadows, and lip products.
You need look no further than singer Halsey’s About-Face line if you love bright colored makeup that gives you a shimmering skin tone when applied.
Our best 10 celebrity cosmetic brands are sure to enhance your beauty whenever you use them. So who’s your favorite celeb? Why not show your love and support by trying out their line of beauty and cosmetic products for Valentine’s Day 2023.