ABH, an American cosmetics brand owned by Anastasia Beverly Hills, is well recognized for its brow products. Anastasia Soare, who is of Romanian descent, launched the business in 1997 in Beverly Hills, California. Three years later, precisely in 2000, the goddess of beauty unveiled the company’s first line of products (based on the Golden Ratio method)and the brand has never looked back, churning out impressive cosmetic pieces to date.
She sparked what has been known as the “Brow Revolution,” which has become an important development in the field of cosmetics.
How ABH started
The cosmetics mogul is a Romanian immigrant who brought her daughter Claudia Norvina Soare to the United States in 1989, despite having neither money nor a good command of English in those days. When Anastasia moved to Los Angeles, she started working in a local salon, she quickly recognized that brow grooming was not generally regarded as a beauty necessity at the time, and if it was done at all, it was usually done as an afterthought during a facial treatment.
 Anastasia knew she was onto something when she introduced the “Golden Ratio” method, a system which she learned in art class from her Romanian art professor, the late Nicoulae Asciu. Patrons of the early days of Anastasia’s brow grooming service noticed a difference in their appearance and received more positive comments as a result. In time, Anastasia’s eyebrow service and product attracted a retinue of devoted fans.
By 2012, it was clear that people all over the world were done with thin, plucked brows that were commonplace in society before then. People were now open to keeping their eyebrows natural and thick instead of thinning them out. To help the world conform to this new standard of beauty, Anastasia, founder of ABH, stepped into the scene with her revolutionary Golden Ratio eyebrow shaping procedure and the rest they say, is history.
The multi-million dollar industry that has grown up around the art of brow shaping can be directly attributed to Soare, who pioneered the field with the introduction of brow shaping and products based on her proprietary Golden Ratio Eyebrow Shaping Method, which she introduced to a wider audience through personal connections to many celebs.
On January 28, 2023 – Anastasia Soare gave a dinner to honor the 25th anniversary of her Anastasia Beverly Hills line of cosmetics. The cosmetics tycoon celebrated the occasion with the 25 ladies who have been instrumental in her success since the company’s inception.
Anastasia Beverly Hills (ABH) has become the number one choice in cosmetics brands for full and beautiful brows, offering a variety of brow products like the DipBrow Pomade and Brow Wiz pencil, trusted by notable women and make-up professionals around the world.
Let’s take a look at some brands from ABH
Dipbrow Pomade
Filling and outlining eyebrows has never been easier than with the classical Dipbrow Pomade, which comes in 11 different colors and is waterproof. The long-wearing solution, when applied smoothly to skin and brow hair, takes a few seconds to mix and then dries fully to a lackluster (matte) finish.Â
The eyebrow pomade is a high-quality professional product that can be used in a variety of ways to generate different appearances, from a subtle, hair-like texture to a more dramatic outlining and filling.
Brow Wiz Pencil
The Brow Wiz Pencil is a small, retractable eyebrow pencil that can be used to outline and detail brows like an expert. The 12 available colors of this innovative wax are all formulated with the ideal ratio of eyebrow color to wax, resulting in a high level of color outcome, the addition of a natural-looking texture, and the impression of a fuller brow. The brush is used to blend the color for a realistic look, while the ultra-fine tip mimics hairlike strokes in sparse parts of the eyebrow.
Laminated Look Brow Kit - Soft Brown
With the Laminated Look Brow Kit, you can achieve laminated brows that last for a long time indeed. The set includes a waterproof brow pen with a featherlight formula that applies smoothly while adding hair-like strokes wherever you need a lift and a mini brow freeze that lifts, tames, shapes, and sets brows in a feathery finish for an all-day hold.
Lash Brag Volumizing Mascara
The richest, most volumized lashes are achieved with the aid of Anastasia Beverly Hills Lash Brag Volumizing Mascara. With its deep, jet-black color and quick and noticeable fullness, this volumizing mascara gives lashes a striking appearance. A specially curved hourglass-shaped mascara brush is used to coat each lash with the rich, full-pigment formula that glides on without weighing down the lashes.
Primrose Palette
The Primrose Palette is an opulent, rose-inspired, all-in-one palette, you can effortlessly and brilliantly create all of your day-to-night looks, adding even more enchantment to the holiday magic. It contains 12 lovely buttery hues that can help you transition from natural to ultra-glam looks. There is no need for a cosmetic artist because this color scheme is simple to use. Decadent mattes and multifaceted metallics, each with a high pigment content, combine to create the stunning results you’ve been yearning for.
Flirt Lip Bundle
The Flirt Lip Bundle is a matte and satin lipstick that gives you everything you want in a single swipe. The Flirt Lip Bundle lipstick is highly pigmented and glides on smoothly, and for the ultimate finish, you can line your lips with the full-pigment lip liner that is included in the set to give them the perfect shape.
Get a Celebrity look from ABH
For high-quality products that enable you to duplicate the salon experience at home without a professional’s assistance, Anastasia Beverly Hills is in a league of its own. ABH cosmetics line of products can be worn on a regular basis as well as for formal occasions to give you the celebrity look that – let’s face it – we all want!
