The Bvlgari Serpenti collection’s history dates back to the 1940s, when the already fashionable company debuted a brand-new line that radiated sophistication and originality: The first watch; the Serpenti Tubogas, in the Serpenti line had the appearance of a snake coiling around the wearer’s wrist. Nevertheless, it appeared lovely and distinctive rather than menacing.
(Photo: ELIZABETH TAYLOR WEARING THE SERPENTI TUBOGAS WRISTWATCH ON THE SET OF THE MOVIE CLEOPATRA IN THE 1960s)
The snake is the source of the Serpenti, a mythological monster that has long caught the attention of people in all parts of the world. Because of their propensity to shed their skin, serpents were thought to have transformational and regenerative abilities in Greek and Roman mythology.
(Photo: MODEL WITH Bvlgari SERPENTI PIECES)
The ouroboros, a snake biting its own tail to create a completely endless circle, much like Bvlgari Serpenti, was used to symbolize the eternal cycle of perpetual renewal.
(Photo: MODEL WITH Bvlgari SERPENTI PIECES)
The Serpenti line gained increased media and celebrity attention in the 1960s, which led to its instantaneous popularity. With the addition of watches, bracelets, rings, bags, and other accessories, the Bvlgari Serpenti collection has developed over time.
(Photo: MODEL WITH Bvlgari SERPENTI PIECES)
The Serpenti series is still a mainstay of the business today and a highly prized collector’s item after 75 years of innovative craftsmanship.
The Bvlgari Serpenti 75 Years Celebration Ad
The campaign is a highlight of Bvlgari Serpenti Endless Stories, starting the year-long celebration in an exhibition that Refik Anadol opened to the public at the esteemed Thyssen-Bornemisza National Museum in Madrid running from February 17 to April 16, 2023.
The new Bvlgari Serpenti 75th Anniversary commercial was shot against a backdrop of artistic creativity that was the result of the fusion of art and technology, utilizing computer programs that use AI technology to combine several photos of the natural world.Â
By converting nature into data and data into artistically abstract images, Turkish-American new media artist and designer, Anadol Refik, who created this imaginative and aesthetic backdrop, portrays the idea of metamorphosis.
The Bvlgari Heritage Collection Serpenti Ensemble
The ensemble is combined with a hand-picked assortment of Serpenti works from the Bvlgari Heritage collection and the House’s historical archives for the immersive experience at the show.Â
To make the exhibition more inviting, a multisensory experience is created in the immersive space by a scent called Rainforest Serpenti, which was generated by artificial intelligence.
The ad transports you through three-quarters of a century of fashion, imagination, and the collection’s captivating transformation.
The captivating tale loop depicts the icon’s inexorable progression through a history that ranges from the original Serpenti secret watches and vibrant 1960s masterpieces to edgy modern Viper iterations.Â
The message of the ad is that every Serpenti expression contains the concept of regeneration.
A sensual Bvlgari Serpenti is also depicted in the advertisement as it sinuously coils around women of various ages.
Introducing Bvlgari Blue Heaven Necklace
(Photo: BVLGARI SERPENTI BLUE HEAVEN)
As part of the celebration, Bvlgari unveiled a unique Serpenti High Jewelry necklace and earring set that is especially designed for the 75th anniversary. The layout’s celestial-inspired tanzanite and aquamarine colors, which evoke the skies of ancient Rome and Spain, gave Serpenti Blue Heaven its name.
The brand-new necklace features an embrace between two nations (Rome and Spain). The Serpenti legend is brought to life in a fresh way through Bvlgari’s inventive craftsmanship and gemstone artistry in the Serpenti Blue Heaven piece, which shows two brilliant snakes expertly entwined with one another.
You can visit Bvlgari to learn more about the Bvlgari Serpenti’s endless transformation over the past 75 years.
