For those who don’t know – “Libre” is French for “free” which is the main theme of the best-selling fragrance in the illustrious Yves Saint Laurent collection of exquisite fragrances – the Libre Fragrances.
This collection captures the attitude of freedom in all its ramifications. Since its creation, each Libre fragrance has reflected the fiery, outspoken, and unapologetic nature of the Yves Saint Laurent woman.
Despite the fact that Libre le Parfum was first introduced in 2019, the history of Libre eau de Parfum can be traced back to 2011 when the development of the fragrance line actually began.
Since then, more than 1,500 different variations of the Libre fragrance have been developed before the latest Libre de Parfum fragrance was eventually conceived, created and unveiled to the public on August 31, 2022, in Sonara Camp in Dubai, UAE.
Dua Lipa Is Libre Le Parfum Brand Ambassador
The Yves Saint Laurent brand is inextricably linked to the idea of freedom for women, and the new Libre campaign is built around this idea. Dua Lipa, a singer and songwriter, who was raised in London, but born in Kosovo and has grown into a fully-known global stunner has been selected by YSL as the company’s brand ambassador to demonstrate the brand’s distinctiveness.
Her tours have taken her all over the world and back. She represents all that the YSL woman symbolizes and has a keen insight uncommon for someone so young.
Her adaptability, flawless sense of style, and strong independence makes her the ideal representative of the Libre le Parfum, the newest fragrance from YSL Beauty and an updated, seductive version of the brand’s original Libre eau de parfum.
The New Libre Le Parfum Fragrance
Libre Le Parfum is a combination of unabashedly spicy notes of tropical saffron, orange blossom, and light lavender. This new, extravagant scent creates a bold, lasting fragrant statement.
The bottle of the Libre Le Parfum is designed to look like a piece of couture jewelry, with a gold base holding amber-colored flowers of fire and an asymmetric black glossy lid.
The Burning Blend is the most concentrated and long-lasting perfume in the collection, perfect for a bold and audacious woman who knows exactly what she wants from a fragrance.
Liberate Yourself with Libre Le Parfum
You shouldn’t waste time waiting for liberty. Take charge now and don’t hold back from whatever you feel compelled to do. Do what you need to do to speed up the process and liberate yourself from whatever is holding you back from being you.
Libre le Parfum enables you to indulge your sense of elaboration allowing you to live your life free as a bird with no limitations or restrictions.
Walk into any public gathering knowing that you are completely comfortable with yourself wearing a YSL fragrance that speaks volumes of who you are – a strong, independent woman!