Alaïa’s Creative Director, Pieter Mulier, has been preserving the legacy of the venerable Parisian fashion house, which is why, for their Spring 2023 campaign, Mulier decided to maintain a connection to the past by working with the daughter of Cindy Crawford, a former model who debuted on her own in Alaïa’s Spring 1987 and Fall 1989 collections.
The Alaïa Winter-Spring 2023 campaign star – Kaia Gerber, who was picked for both her rising stardom and the fact that she is the daughter of supermodel Cindy Crawford, a former model for the company and personal friend of the Azzedine Alaia owner of the company.
The collection features silhouettes that pay homage to the human body’s natural forms in black, white, firetruck red, and denim motifs. In the campaign ad Gerber is portrayed as the quintessential Alaïa woman—a young actress who exudes strength via her glitz and confidence.
Below are images of KAIA in the designs by Alaïa
KAIA IN ALAÏA LONG-SLEEVE SHEER TOP AND LONG DRAPED SKIRT
This black top with a turtleneck silhouette has sleeves that draped across the hands is paired with this dark mauve skirt in a similarly sheer texture, featuring central ruching with a tiered hemline to create a romantic silhouette. Together, the two pieces from Alaïa appeared synonymous, mimicking the silhouette of a long-sleeved bodycon gown.
KAIA GERBER IN ALAÏA RED DRESSES WITH LONG SLEEVES AND A FORM-FITTING SILHOUETTE
For ladies looking to accentuate their feminine figure, this seductive night stealing and head turning red dress is for you. The Alaïa Red Dress with Long Sleeves hangs tightly to the body to call attention to your curvy figure to give you a bold, confident, and alluring look.
ALAÏA LE CABARET SHOES


Le Cabaret shoes are shoes with unusually carved heels that were inspired by Parisian cabaret dancers. They have a back zip for convenient access and easily adjustable leather straps.
DENIM DESIGNS BY ALAÏA


The Alaïa stretch denim with a sleeveless, high neck, shirt collar, and button-down closure design along with the denim pant is made up of 67% cotton, 21% recycled cotton, 11% recycled polyester, and 1% elastane.


GERBER IN WHITE ALAÏA ATELIER COATS
Alpaca and cotton fibers that are nubby are used to create this large coat with a rich texture. With true wrap style, notched lapels, and Front Slant Pockets, the oversize coat is 48″ long (size 36FR). When the coat is worn around the body, the removable tie belt helps keep the White Alaïa Atelier Coat in place.
Whether you fancy this coat, the stretch denim, long sleeve sheer top with long draped skirt or the le cabaret shoes, you can be sure that Alaïa Winter-Spring Collection has a piece that matches your style, fashion sense, taste, and mood today.