In celebration of her recent Valentine’s Day collection which debuted on the brand’s official website on January 26, for her SKIMS brand line, Kim Kardashian launched a pop-up shop at the Westfield Century City Atrium in Los Angeles on February 8, 2023.
The Skims brand debuted in June 2019 as a shapewear brand designed to create pieces that work for women of all shapes and sizes while also being more comfortable than what was previously available on the market.
Initially, the brand was controversial when it was originally called “Kimono”. Critics labeled it cultural appropriation, especially after Kardashian tried to trademark the word, which is also the name of traditional Japanese clothing worn by all genders. But since then, Kim’s Skims has weathered all previous challenges and thrived.
And adding a fourth collection to her successful Skims brand, Kim Kardashian launched the Valentine’s day themed pop-up shop to celebrate and give the brand’s fans the chance to shop the collection’s piece in person before it sold out.
Invited shoppers also got the chance to try one of Kim’s favorite treats! Inside a pink compact cube, they were served beignets from Beignet Box packaged in a pink Skims box.
Several celebrities attended the event on day one, including P Diddys’ twin daughters, D’Lila and Jessie Combs.
KIM K SLAYS IN PINK ENSEMBLE
(Photo: KIM KARDASHIAN DRESSED IN ALL PINK WITH CHARCOAL KNEE-HIGH BOOTS)
SKIMS fans and shoppers at the Pop-Up Shop Valentine’s Day on Thursday the 9th of February were in awe when brand founder, celebrity Kim Kardashian showed up.
The founder of SKIMS wore a pink ensemble for the pop-up store, in keeping with the Valentine’s Day theme where the store was decorated entirely in pink with fondant heart sculptures.
The media mogul wore an all pink piece from her SKIMS brand which featured a scoop-neck bra, a pair of Skims Outdoor Split Hem Leggings from the brand’s latest Outdoor Collection and finally paired her look with an oversize jacket and a pair of pointy nose charcoal knee-high boots.
For her accessories, Kim Kardashian donned a custom bejeweled diamond necklace from Messika.
Kim K who took to her Instagram stories to celebrate the event said;
“This was the mall my friends and I would beg our parents to go hang out at every weekend growing up. That little girl never dreamed I would have my own store here and I couldn’t be more proud of my entire @skims team for making my wildest dreams come true.”
SKIMS VALENTINE'S COLLECTION CAMPAIGN
For Skims’ Valentine’s Collection campaign, Kim K chose “White Lotus” stars Beatrice Grannò and Simona Tabasco – in a promotional ad shot by photographer Donna Trope.
The pair can be seen wearing limited edition Skims pieces, which includes delicate pink heart-shaped bras and panties with lace details.
PIECES FROM THE SKIMS VALENTINE COLLECTION
SKIMS Valentine-inspired collection includes;
SKIMS best seller’s gift packs: the Cotton Jersey T-String Thong Pack.
The Fits Everybody Cheeky Brief Pack.
The Fits Everybody BoyShorts Pack.
The Sport Crew Sock Pack.
And The Fits Everybody Skimpy Scoop Bralette Pack.
Some of the styles from the collection are already sold out, but there are still some ranging from Everybody lace slip dress to comfy classics like the Soft Lounge Tank and Ultra Fine Mesh Triangle Bralette which are still available online at Skims official website. So hurry up and get yours for a sultry sexy look for that Valentine’s Day special romantic night.