Lily Collins has been chosen to represent Cartier’s new clash [UN]limited Jewelry Collection and the Double C de Cartier bag, bringing a new lease of life to the storied jewelry house.
Collins, like her Emily in Paris character, has always been fashionable. She is known for always looking stunning in designer gowns on the red carpet. So it makes perfect sense that she is now the latest inductee as the face of Cartier’s Clash [Un]limited Jewelry Collection. By joining this illustrious brand, Lily Collins ultimately puts the exclamation mark on French sophistication and opulence.
Lily herself said that joining the Cartier family has meant becoming a part of a group of unconventional, strong-minded individuals. She has definitely warmed up to her role and has been backed up by the brand, which strongly alludes to the belief that both the Double C bag and Clash Unlimited Jewelry Collection embody French refinement and classic extravagance.
In comparison to Emily Cooper’s collaboration with Cartier, Collins’ perfect liaison with the brand leans more toward a punk aesthetic.
Diamonds, onyx, and amethysts adorn each piece, which has been handcrafted with a master craftsman’s attention to detail that is a hallmark of the Cartier brand. Spikes made from precious stones are fashioned onto jewelry, fusing the classic allure of Cartier with the edginess of rock ‘n’ roll.
According to Arnaud Carrez, Cartier’s international director of marketing and communications, Lily Collins was the clear choice when it came to depicting the “twoness” of the Clash’s UN]limited jewelry.
According to Arnaud, Lily Collins is an archetype of the new generation of artists who are dedicated and not afraid to show their many sides. He further alluded to the fact that Lily can be aptly described as someone who isn’t limited by long-standing traditions or societal limitations.
One thing is for sure, Lily Collins brings sophistication, class, and an effortless elegance as the newest campaign model of Cartier’s Clash UN]limited Jewelry Collection.