To celebrate the release of their brand-new fragrance, Irresistible Eau de Toilette Fraiche, Givenchy introduced a brand-new digital promotion contest.
The contest, which kicked off in February 2022 and which took place live on TikTok, required participants to practice and showcase an outdoor version of a TikTok dance created by dancer and creative director Kyle Hanagami.
The champions: Alexis, Isabella, Aina, Oscar, and Pau were made brand ambassadors for the perfume, and they appeared in its June 2022 launch campaign for the
This is the second TikTok challenge Givenchy has created, the first being their successful #IRRESISTIBLEisME campaign, which saw over 3,000 applicants. The champs, Sarah Monteil, Adam Khalil, and Maya de Saeger, starred in Givenchy’s Irresistible digital campaign in June 2021.
Irresistible Eau de Toilette Fraîche's Current Campaign
The brand’s spokesperson is Fran Summers. She frequently appears on fashion shows, especially Givenchy’s, thanks to her brilliance, genuineness, and inherent grace. She is a free-spirited, opinionated individual who enjoys expressing herself to the fullest. Like her, the Irresistible Eau de Toilette Fraîche inspires a sense of freedom and the confidence to be who you are.
The Alluring New Fragrance Of Givenchy's Irresistible Eau de Toilette Fraiche
This brand-new fragrance mixes a floral-wood scent with well-balanced tones of delicious rose and brilliant blond wood. The addition of essential oil produced from the seeds of the musk mallow lends a delicate dash of liveliness to this enticing perfume’s top notes of sparkling fruity pears, which are followed by a floral center and a touch of musk at the base.
Irresistible Eau de Toilette Fraiche Presented In A Classy Package
The sweet-smelling perfume is packaged in a square bottle with several angles that are decorated with a coated ribbon that has been wrapped around the precious metal, an ode to designer Hubert de Givenchy, who enjoyed experimenting with textiles.
Why you need the Irresistible Eau de Toilette Fraîche
The advantages of wearing perfume differ from person to person; for some, it improves their mood, while for others, it makes them smell pleasant and appealing. Using perfume can generally make you feel better about yourself. Additionally, you can project your aura more effectively by wearing a scent that matches it.
Consequently, with Givenchy’s Irresistible Eau de Toilette Fraiche, you may unleash your vitality and express yourself with a scent for all ages. Its blend of fragrant ingredients and vivid spices not only inspires and revs up your mood, but also leaves you smelling lovely.