Kim Kardashian is not just a beautiful face with a banging body, the 42 year old reality star is also a successful business mogul with her brand – SKIMS being reportedly valued at $3.2 billion by Bloomberg in early 2022.
SKIMS was launched by Kim in 2019 as a shapewear brand, but over the course of three years, the label has expanded its operations to include, swimwear, pyjamas, and even lounge outfits.
Despite its popularity, Kim K’s SKIMS brand garnered even more attention when the mother of four provided USA female athletes with underwear and lounge outfits from the brand for the 2020 and 2022 Olympics.
Recently the American shapewear and clothing brand unveiled a new face for its “Fits Everybody” campaign.
For its second collaboration this year, Kim Kardashian who is both the co-founder and creative director of SKIMS, employed the American songwriter and singer Solána Imani Rowe otherwise professionally known as “SZA”, as the new face of the brand featuring the 33 year old in the company’s campaign ad.
The campaign was shot and directed by Greg Swales, and it showcased the talented singer taking different postures while donning a variety of signature pieces from the SKIMS buttery-soft Fits Everybody outfits, which includes:
The Fits Everybody Crossover Bralette
Lined with power mesh and also featuring incredible self-adjustable straps, this SKIMS Fits Everybody Crossover Bralette provides outstanding coverage and support for any bust size.
Fits Everybody Square Neck Bodysuit
The brand used a double layered fabric in creating this Fits Everybody Square Neck Bodysuit which featured a square neckline and a thong back, evoking feminine sensuality.
Fits Everybody Bandeau And Fit Everybody Thong
This strapless Fit Everybody Bandeau is created with a very soft buttery fabric which expands to lift the wearer’s bust while the Fit Everybody Dipped Front Thong has a cut-fit including a sexy and flattering thong style at the back.
Fits Everybody Skimpy Scoop Bralette
Made of polyamide and elastane, the Fits Everybody Skimpy Scoop Bralette has a scoop neckline and a twist detail at the front. The brand further pairs this with the bum snugly Fits Everybody Cheeky Brief.
What We Think
Unlike most shapewear and clothing brands, SKIMS’s high level of inclusivity is one of the reasons we believe this five year old brand is so successful.
SKIMS has each of its pieces in a wide range of sizes from XXS to 4X covering almost all body types. Again the brand’s nude wear is accessible in every nude color to match all skin tones, from the very light skin to the extremely dark brown skin tone, so that anyone can find their dream clothing and shapewear.
In conclusion, all the shapewear featured in the SKIMS 2023 Fit Everybody campaign are available on SKIMS – so why not visit the site today and order pieces for that Spring getaway!
