Tarte Cosmetics is one of the few cosmetic brands with a long, successful history of producing viral cosmetic products.
According to the CEO and founder, Maureen Kelly, Tarte Cosmetics started with a dream to develop good products for all skin types. And in the brand’s 22 years of operation, they’ve had a significant impact on the beauty industry and set a marker for consistently providing exceptional, vegan, and cruelty-free products.


(Photo: TARTE SHAPE TAPE AND EYESHADOW PALETTES)Â
The American beauty company now has over 100 products all readily available and at comparatively affordable prices. Over the years, Tarte Cosmetics has earned a reputation as one of the best environmentally-friendly cosmetic brands around – offering products made with naturally sourced active ingredients.
Some of the natural ingredients that can be found in many Tarte Cosmetics products include Maracuja, prickly pear, and Amazonian clay. Tarte Cosmetics also offer a variety of vegan-friendly products that are free of ingredients, such as; gluten, triclosan, phthalates, mineral oil, parabens, and sodium lauryl sulfate.Â
Tarte Cosmetics products are created with alternatives to cater for your day-to-night beauty routine with the use of both coverage and buildable formulae.
With this unique brand, you have the convenience of only needing one palette to achieve your desired look.
Check out some of their latest beauty products below;
Tarte Cosmetics Sculpt Tape Contour


(Photo: A BROWN COLORED TUBE TARTE COSMETICS SCULPT-TAPE-CONTOUR WITH A GOLDEN COVER)
The Tarte Sculpt Tape Contour is used to give definition to the face. With its creamy consistency, it glides over the face and blends easily to sculpt and define the natural features of the face.
Tarte Cosmetics Face Tape Foundation


(Photo: TARTE COSMETICS FACE TAPE FOUNDATION)
The Tarte Cosmetics Face Tape Foundation is a complete coverage foundation that nourishes and hydrates the face. The face tape foundation will smoothen the face to conceal visibly large open pores, fine lines, and wrinkles. This sweat and water resistant product also helps to conceal skin discoloration, blemishes, and age spots.
Tarte Cosmetics Shape Tape Concealer
With the use of this full-coverage solution – blemishes, fine lines, wrinkles, open pores, age spots and all visible facial flaws will be concealed.
The Tarte Shape Tape Concealer is made of mango seed butter and shea butter to hydrate, nourish, sustain and improve the elasticity of your facial skin. Apart from being a useful concealer, the Shape Tape Concealer also doubles as a highlighter.
Tarte Cosmetics Maracuja Juicy Lip Balm


(Photo: MODEL USING TARTE COSMETICS MARACUJA JUICY LIP BALM)
This classy lip balm leaves a wash of glossy color on the lips leaving it soft and looking sexy. The Tarte Maracuja Juicy Oil Balm is made from a combination of nourishing maracuja and grapeseed oil.Â
Tarte Cosmetics Tartelette Tubing Mascara
The waterproof Tartelette tubing mascara helps in giving your eyelashes volume. With the Tartelette Tubing Mascara, you can be certain of an alluring look that lasts all day without fading off or the need for touch-up.
The American cosmetics company also has a wide range of skincare products that are designed to be paired with the brand’s makeup solutions.
There are lots of products in the beauty world right now, but with the recent product releases by Tarte Cosmetics, we can boldly say that they are one of the most impressive beauty brands around.
If you prefer to use one brand for both your skincare routine and makeup – as they have it all – then consider investing in Tarte Cosmetic products today.