The Cartier Tank Française which came to prominence in 1996, was created as an alternative to the conventional Tank first introduced way back in 1917. It quickly gained notoriety due to its distinctive square dial, elongated case edges, and integrated metal band, which gave it an all-around elegant appearance. Even through all its various iterations over the years, the Tank is still one of the most recognizable and iconic watches in the entire world.
With a timeless sporty-chic chain link bracelet that is both masculine and feminine in its appeal, the Tank Française, as it is aptly named, sets itself apart from its predecessors. The new 2023 Tank Française is all about advancing this minimalist design philosophy.
Highlights Of The New CARTIER TANK FRANÇAISE Collection
The new Tank has sides that are more rounded to frame the dial and satin finishes on the yellow gold case and bracelet, the redesigned Cartier Tank Française stands out for its subtle differences. Additionally, compared to earlier iterations, the sapphire crown is now set deeper into the case for a more sleek appearance.
The bracelet has external links that are interlocked to create a small, flexible chain that moves as a single unit.
The roman numerals on the dial of each of the watches are spread out in the shape of Sun rays and it also has sword-shaped blue steel hands.
The Cartier Tank Française wristwatch is available in stainless steel and 18-karat gold versions. Some variations even have 0.78ctw brilliant-cut diamonds lining the dial’s edges. The smaller models are powered by quartz motors, while the larger models have an automatic mechanical movement. The timepieces in the Cartier Tank Française wristwatch collection are water-resistant to 3 bars or approximately 30 meters.
MALEK AND DENEUVE STAR IN CARTIER'S CLASSIC TIMELESS TANK FRANÇAISE AD CAMPAIGN SHORT-FILM BY GUY RITCHIE
To commemorate the release of the new Tank Française, renowned director Guy Ritchie starred two characters from different continents and generations who both share a passion for French cinema and culture.
The British actor with an Egyptian heritage – Rami Malek (winner of an Academy Award for his portrayal of Freddie Mercury in the 2018 blockbuster Bohemian Rhapsody)and evergreen french actress Catherine Deneuve (nominated for best actress at the Academy Awards for her role in the critically acclaimed 1992 film – Indochine) featured in the Guy Ritchie short film, a timeless classic that perfectly captures the avant-garde sensibilities of Paris.
The short-film, which was shot in Paris, featured a playful encounter between Malek and Catherine as they crossed the famous Pont Alexandre III bridge. Showing Malek admiring various manifestations of beauty and concludes with Malek running into Catherine while she is sitting in a car and looking at her Cartier Tank Française.
Using the Tank Française as a true icon of both the past and the present, Senior Vice President & Chief Marketing Officer Arnaud Carrez claimed that the movie “showcased a journey through time where past and present merge.”
The Cartier Tank Française continues to be admired by successive generations proving its undoubted timeless quality and the excellence of its iconic design. So whether you prefer a formal or classy look, this model is the perfect compliment to your taste and truly puts the exclamation mark on your style.
Each Cartier timepiece design is delicately wrapped up and delivered in style with a trademark Cartier packaging. With each Cartier package, you get a trademark Cartier card that allows you to include your personalized message when you buy a Tank Française as a gift item for family and friends.